We have created a multi-platform web series, featuring exclusive behind-the-scenes access to British number one, Laura Robson.
Our online videos follow Laura’s progress as she creates a wristband for the international charity Right To Play. We’ll also get an exclusive insight into her everyday life as she builds towards Wimbledon 2010, where she’ll be playing mixed doubles with Jamie Murray (Andy’s brother). These films will be broadcast via Right To Play’s Youtube channel and shouted about by Laura Twitter followers.
With clear calls to action aimed to encourage interaction and conversation, the responses from tweeters will influence the next web video we make. With a digital marketing strategy devised by us we’re hoping this campaign will really take off across the twittersphere to give Laura and Right To Play’s charity wristband, the attention it deserves.